"HACK"

This is a Hackathon promotion logo I worked on during my summer intern at Facebook during my spare time. I am really into the hacking culture where passionate talents can get together, work on something we all believe in, and unleash the enthusiasm for product innovation. The logo is made right before a couple of days before the first Hackathon we participated in at Facebook. Although not selected as the official one, I still like the logo, and value the hacker ethic that we all cherished.


Sketch

As a pre Industrial designer, I got a lot of inspiration from 3D forms. The letter "hack" was build into a 3D space mathematically, then connected with tubes in a physically impossible way, which borrowed the idea of M. C. Escher's irregular perspectives. It communicates the idea of "hack" something out of seemingly impossibility.


Final Identity